I recently transitioned into a position that
required marketing a new service
offered by our company. I did not know much about marketing, but I knew my
capabilities. I knew I would go above and beyond to accomplish tasks that I was
given. I possessed several traits that I thought would be an asset in the
marketing world. I am detail oriented, determined and simply enjoy interacting
and connecting with people. Although I felt like a fish out of water, I was
excited and optimistic to embark on a new journey.
The first step become in my marketing
position was to knowledgeable in the services being promoted. I obtained this
by meeting with the project manager, did independent research online, and
engaged with other professionals. The second step was the evaluation of
previous and current marketing efforts. I needed to know highlights and
pitfalls from previously implemented efforts. From that I could develop a plan
to improve upon marketing avenues that worked and to ensure past mistakes were
not repeated. I then researched who the ideal client would be and the best way
to connect to those individuals. After many hours of networking, research, and
preparation, a collaborated marketing plan was set. It was my responsibility to
implement the steps laid out in the plan, and that is when I faced my biggest
challenges.
Once I began contacting potential clients, I
was faced with many rejections. I had to realize that if a person or company
was not interested, either they felt they could not utilize our services right
now or my message did not have the impact it could. I had to press on, reach
out to new prospects and continue improving my message. I considered revising
the whole marketing plan when I was not meeting the expectations I set at the
beginning of the campaign. Instead I worked on being patient.
What I am learning is that marketing efforts
are continuous, tedious and unpredictable. I realized that while it is great to
be optimistic, it is equally important to set realistic and achievable goals. I
must be flexible in my approach and continue to learn what will work best. This
fish out of water grew legs and ran with it.
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